Armani Exchange Men watch design

During the summer of 2017, I was assigned to work on a men’s watch design for Armani Exchange’s collection. This watch design is a dress watch that is focused on minimalistic and cleanness.

Mood Board

Minimalist

Cleanness

Modern & Contemporary

Luxury

Concept

Sketching with the mind of looking at variety of form factor, minor details, and the A|X VBL.

Dial Design

Crown & Crown Guard

Texture Study

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CAD/Rendering